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Servitization: what is it and what is it for?

Publication made on 10/24/2022 - 1:00 pm


Revolution 4.0, or the 4th Industrial Revolution, brought new demands to businesses and companies. In this new era, most solutions are based on artificial intelligence, robotics, cloud and internet of things. 

It is in this scenario that some services gained space and importance. Today we will talk about one of them: servitization. In this article we will show you what this term means and what it is for. Good reading! 

What is servitization?

Servitization is a term used to describe the transformation process of moving from selling products to delivering services. The service component becomes more and more important in business models. 

Services such as maintenance and logistics are increasingly coupled and connected to manufactured products and need to rely on digital platforms that automate and optimize all processes.

The first time the term servitization was used was at the end of the 20th century, more precisely in 1988 by the authors Sandra Vandermerwe and Juan Rada. 

The authors argue that manufacturers first need to differentiate themselves from competitors and, more importantly, retain their customer base and increase levels of differentiation. 

Why use servitization?

Despite having more than three decades of use, servitization has gained much more space in recent years. It has become a common strategy for companies to improve customer satisfaction and increase profits by completely reinventing the manufacturing business model. 

With increasingly complex and high-tech equipment, customers expect a great service experience from their equipment and product dealers more than ever. 

Rather than just focusing on selling, manufacturers are redefining their strategy to meet growing customer needs. Your solution? Sell an entire field service support system around one product. 

How is the servitization offered by SuperFrio?

For SuperFrio, servitization means offering combined packages of logistics services focused on customers, creating value for the entire chain. 

Our services are ideal for companies that seek every day to have greater agility and reliability of services with their customers and consumers. 

Servitization costs are attractive when we place customer satisfaction and a memorable experience as a goal to be achieved.

SuperCold sees servitization as a strategic lever and a competitive advantage. We generate capabilities and resources that enable us to adjust and meet the demands of a new emerging market.

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